This is a universal skills training for professionals; it is not specifically targeted at creatives. You have increased autonomy in your work and that autonomy comes with responsibility. That includes being responsible for complex projects and open ended assignments. The key to processing these complex issues is the idea. Developing ideas is not a talent but a skill equally useful to a systems engineer, a civil servant or a sales professional.
Course information
- 2 days
Investment
The investment is €895,- (excl. VAT) per participant.
Included are a book, and a certificate of completion
Curious?
Talk to our academy advisorAbout the Survival Crash Course in Idea Generation
Your left brain has received over 20 years of training developing clever tools such as math, language, and science. However, your right brain has received zero years of training.
Therefore when faced with every day, open-ended, slightly more complex questions, we often end up staring at a canvas or clutching small pieces of sticky yellow paper.
For all of the business processes that deal with complex issues, we have overlooked the fundamental element of it all, 'the idea'.
Generating and developing ideas is not a mystical talent but a common skill with a finely tuned instrument, you. This course will show you how to harness the power of ideas. In short, it will ensure your career survival.
Results
The aim of the training is to enable you to apply your personal ideation skills to both complex issues and daily tasks. From meetings to new projects, and strategic and creative processes. It allows you to steer your original thinking and enhance your ability to develop powerful ideas. Finally, you will be equipped with a common language of ideas.
Survival Crash Course in Idea Generation
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With this course you’ll learn:
- The language of ideas and to use ideas as a default intermediate thinking step in dealing with open-ended projects and on-the-job complexity
- To discover your highly intelligent right brain and uncover your unique signature thinking style
- To combine creative thinking, critical thinking, and complex problem solving to become independent in your original thinking
Teaching professionals.
Marijn van der Poll
Industrial designer, strategic advisor, author, lecturer and partner at design firm vanderPolloffice
His work is part of the collections of amongst others the Victoria & Albert Museum in London and the San Francisco MOMA. He advises governmental organizations like the Dutch Ministry of Infrastructure on social design and innovation. He is a former ambassador of the internationally renowned Dutch Design Week and a permanent faculty member at the Design Academy Eindhoven. He holds a BA in Industrial Design from the Design Academy and a MSc from the University of Nebraska.
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